Practical, opinionated guides on the email marketing decisions that actually move the needle: improving deliverability, cleaning your list, designing welcome sequences, building abandoned-cart automations, and migrating between tools without breaking your sender reputation.
Migrate Mailchimp to Brevo (2026): verdict at a glance — the move pays off if your Mailchimp bill has climbed past $50/month or your list has grown past 1,500 contacts. Brevo costs roughly 40-60% less at every tier, includes transactional email on the same plan, and offers a true free tier (300 emails/day, unlimited contacts). … Read more
Email Deliverability Guide 2026 — verdict at a glance: if your emails are landing in spam, the cause is almost always one of five things: a missing SPF/DKIM/DMARC record, a cold or dirty list, a bad sender reputation, low engagement, or content that trips filters. This email deliverability guide 2026 walks through each one in … Read more