Last updated: 24 May 2026.
The short version: some of the links on ToolTrusted are affiliate links. If you click one and sign up, we may earn a commission at no extra cost to you. Our editorial rankings are not influenced by who pays us. Here are the details.
What is an affiliate link?
An affiliate link is a tracking link that tells the destination company that the visit came from us. If you sign up for or buy a paid plan from that company within the company’s attribution window (typically 30 to 90 days), they pay us a referral commission. The price you pay is the same as if you had gone to the company directly — affiliate commissions are part of the company’s customer acquisition budget, not an upcharge on you.
Which links on this site are affiliate links?
We use the URL pattern https://tooltrusted.com/recommends/<tool>/ for all affiliate links, so they’re easy to recognise. Every page that contains affiliate links carries a disclosure box at the top or bottom of the page (in addition to this site-wide disclaimer), as required by the FTC’s Endorsement Guides.
Common email marketing tools we link to as affiliates include (but are not limited to) Brevo, GetResponse, Mailchimp, MailerLite, Kit (ConvertKit), ActiveCampaign, AWeber, and Moosend. The list is not exhaustive and changes over time as we gain or lose partnerships.
How affiliate relationships affect our reviews — and how they don’t
The short version: they don’t affect rankings or verdicts. The longer version:
- We do not let a tool see our review before publication. Tools cannot edit, approve, or veto our coverage.
- We do not change a verdict after a commercial conversation. If a tool tries to negotiate a higher ranking, the answer is no.
- We do not rank by commission rate. Tools that pay us less, or pay us nothing, regularly appear above tools that pay us more, when we believe they’re the better fit.
- We do not write fake “review” content that’s actually a sales page. Every review reflects what we found during at least four weeks of hands-on testing.
- We do disclose our commercial relationships in plain English, on the page where they apply, every time.
FTC and other regulatory compliance
Under the U.S. Federal Trade Commission’s Endorsement Guides (16 CFR Part 255), publishers must clearly disclose any material connection between themselves and the companies they endorse. We do this through this page, through per-page disclosure boxes on every page containing affiliate links, and through the consistent /recommends/ URL pattern.
Similar disclosure requirements exist under the UK’s CAP Code, the EU’s Unfair Commercial Practices Directive, the Australian Consumer Law, and Canadian Competition Bureau guidance. Our disclosure practices are designed to meet the strictest of these requirements; if you believe we’re falling short anywhere, please tell us at hello@tooltrusted.com.
Not financial or business advice
Reviews and comparisons on ToolTrusted are editorial opinion based on hands-on testing and publicly available data at the time of writing. They are not financial, legal, or business advice. The right email marketing tool for your business depends on factors only you can fully assess. Where we say “the best option for X is Y”, we mean it as a strong opinion grounded in research — not a promise that it will work for your specific case. Use our content as one input among several when making a purchase decision.
Questions
Email hello@tooltrusted.com with anything you’d like clarified about our affiliate practices.