Email deliverability analytics turn a single score into direction — and into what your history has taught you. A single score tells you today. They tell you which way each signal is heading, and how reliable your email posture has actually been over time — how fast you fix things, what keeps breaking, and whether you’re getting more stable.
Over time that becomes email deliverability analytics and email posture analytics — email infrastructure metrics like SPF, DKIM, DMARC and MX health, plus domain reputation reporting drawn from your blacklist status — all backed by your full email health history.
Email trends turn single checks into a story: ToolTrusted plots how your SPF, DKIM, DMARC and reputation move week over week. Because email trends are built from an immutable monitoring history, you can trace any dip to the exact incident that caused it.
How email trends are tracked
Every scan and every issue-transition is stored as immutable history. Trends read the series to show the direction of your score and each signal (improving, flat, regressing). Historical Analytics reconstructs your issues into episodes and computes operational metrics from them — all as a pure, deterministic function of that history, so the same data always produces the same numbers.
What you get
- Signal trendsScore and each dimension over time, with a clear ▲ / ▬ / ▼ direction.
- MTTR & recoveryHow long issues stay open, and how reliably they get resolved.
- DMARC compliance reportingPolicy strength and enforcement tracked over time, with the exact day anything changed.
- Recurring & flappingThe issues that keep coming back — ranked, with their intervals.
- Reliability verdictA deterministic Stable / Improving / Volatile call, with its drivers.
Where it fits
These analytics turn the raw series that Monitoring produces into understanding. The patterns they surface become investigable Incidents, feed the impact ranking behind your Recommendations, and drive the population comparison in Benchmarking.
Which plan includes this
Pro · $29/mo
Historical Analytics is part of Pro — MTTR, recurring and flapping issues and a reliability verdict are statistics, and statistics need volume and history to mean anything, which is exactly what an operation has. (Full Trends are included from Starter.) Everything is measured-only and derived purely from your immutable history — deterministic, explainable, and independent of any ESP or remediation service. We measure the infrastructure that determines deliverability, not inbox placement. See plans →
Reading your email deliverability analytics over time
One scan is a snapshot; the value is the trend. Because every scheduled scan is stored immutably, your email deliverability analytics are a deterministic read of that timeline — the same history always replays to the same numbers. You can see your Email Health Score climb as you fix SPF, enable DKIM and move DMARC (RFC 7489) to enforcement, then hold steady — and you can see the exact day a regression dented it.
Say your score sits at 88 for two months, then drops to 74. The trend line shows precisely when, and the per-signal view isolates which signal moved — perhaps a new IP landed on a DNSBL, or an MX change broke alignment. Instead of guessing, you get a dated, per-signal history you can hand to a colleague or a client as proof the infrastructure is managed. These email deliverability analytics are part of the Pro plan; they read your own monitoring history, so the longer you monitor, the richer the picture. Rolling analytics up across a client portfolio? Talk to our team.
DMARC compliance reporting
DMARC compliance reporting tracks your policy strength and enforcement over time — the exact day p=none moved to quarantine or reject, and whether it has held — so you can prove compliance rather than assert it.
Domain reputation reporting
Domain reputation reporting draws on your blacklist and DNSBL status across every scan, so a listing appears as a dated event on the timeline — with the recovery visible once you delist.
Frequently asked questions
What do Trends & Analytics show?
How your posture has moved over time — score and per-signal trends built from every stored scan, so you can see whether things are improving or drifting and exactly when a change happened.
Where does the analytics data come from?
From your own monitoring history. Every scan is saved immutably, so analytics is a deterministic read of that timeline — the same history can always be replayed to the same result.
Which plan includes analytics?
Trends & Analytics is part of the Pro plan ($29/mo).