Practical, opinionated guides on the email marketing decisions that actually move the needle: improving deliverability, cleaning your list, designing welcome sequences, building abandoned-cart automations, and migrating between tools without breaking your sender reputation.
How to write a welcome email sequence (the short version): send 5–6 emails over the first ~10 days, triggered the moment someone subscribes — (1) deliver the promised thing and set expectations; (2) tell your story; (3) teach one genuinely useful thing; (4) show proof and results; (5) make one soft first offer; (6) a … Read more
How to segment an email list (the short version): split your list using data you already have, and build in order. Start with engagement segments (actives 30–60 days, passives ~90, dormant 120+) to protect deliverability — mail actives freely, slow the cadence to passives, and win back or suppress the dormant. Then layer in behavior … Read more
How to build an email list from scratch (the short version): trade real value for the opt-in. (1) Create one specific lead magnet (a checklist, template or mini-course), not “subscribe to our newsletter”; (2) place the right opt-in forms where intent peaks — content upgrades on your best posts (5–15% opt-in), a dedicated landing page … Read more
How to set up email automation workflows (the short version): build four flows, in order — (1) a welcome series triggered on signup (3–5 emails over 7–10 days); (2) an abandoned cart flow triggered by a cart with no checkout (2–3 emails over 24–48h); (3) a re-engagement flow for contacts with no open in 60–120 … Read more
Email marketing tool pricing 2026 — the reality check: the prices ESPs publish on their homepages are almost never what you actually pay. Once you account for sending overages, contact-count bands that don’t match real lists, intro-pricing that resets in month four, and the add-ons everyone needs (dedicated IPs, transactional sending, list cleaning), the cheapest … Read more
Migrate Mailchimp to Brevo (2026): verdict at a glance — the move pays off if your Mailchimp bill has climbed past $50/month or your list has grown past 1,500 contacts. Brevo costs roughly 40-60% less at every tier, includes transactional email on the same plan, and offers a true free tier (300 emails/day, unlimited contacts). … Read more
Email Deliverability Guide 2026 — verdict at a glance: if your emails are landing in spam, the cause is almost always one of five things: a missing SPF/DKIM/DMARC record, a cold or dirty list, a bad sender reputation, low engagement, or content that trips filters. This email deliverability guide 2026 walks through each one in … Read more