ToolTrusted press resources: ToolTrusted is an independent Email Health Platform — we help people understand, improve and monitor the health of their email, with a free Email Health Check, original authentication research, and hands-on reviews across deliverability, authentication, security and the email marketing tools businesses send with. We test every platform in production for at least four weeks before publishing, and our editors are happy to provide quotes, data, and on-the-record commentary to journalists, podcasters, and editors covering email marketing, deliverability, and the SaaS-pricing landscape. This ToolTrusted press page is the fastest way to find what you need from us — editor bios, brand assets, story angles, and the fastest way to reach the team.
About ToolTrusted
Alongside the Email Health Check and our authentication research, ToolTrusted reviews the email marketing platforms used by bloggers, creators, small businesses, and DTC brands. Every tool we cover is tested for at least four weeks on a real subscriber list, with real automations and independent inbox-placement testing. We publish the version we tested and the date we tested it, so a review is never a stale snapshot. Our methodology, scoring rubric, and conflict-of-interest policy are all on the About page.
Expert sources
Seven years running lifecycle and broadcast email programmes for B2B SaaS and DTC brands. Owns the four-week hands-on testing protocol behind every ToolTrusted review. Specialises in pricing-tier honesty, automation depth, and how ESPs actually scale at 10,000+ subscribers.
Happy to comment on: ESP pricing changes · hidden fees and overage rules · Mailchimp vs alternatives · the creator-economy email tool landscape · B2B onboarding sequences.
A decade of hands-on work on SPF, DKIM, DMARC, BIMI, and IP/domain warm-up. Has shipped 200+ ESP migrations between major platforms without breaking sender reputation. Covers everything between “my emails are landing in spam” and the Q2 2026 Google/Yahoo bulk-sender rule changes.
Happy to comment on: Gmail/Yahoo bulk-sender requirements · SPF/DKIM/DMARC misconfigurations · domain and IP warm-up · deliverability post-migration · BIMI rollout.
Story angles we’ll comment on
If you’re working on any of the angles below, one of our editors can almost certainly help with a quote, a data point, or a methodology check. Email press@tooltrusted.com with the deadline and the angle, and we’ll route it. The ToolTrusted press desk reads every pitch and points it to the editor who actually ran the relevant tests.
- ESP pricing reality — what an email tool actually costs at 1,000 / 10,000 / 25,000 / 100,000 subscribers once overage fees and add-ons are factored in. See our 2026 Pricing Reality Check.
- Deliverability after the 2024–2026 Gmail/Yahoo bulk-sender rules — what changed, who’s been affected, and what small senders should do.
- Mailchimp alternatives and the post-Intuit landscape — why creators and small businesses are switching, and where they’re going.
- The creator-economy email stack — Kit (formerly ConvertKit), Beehiiv, Substack, and the case for vs against staying on Substack.
- SPF / DKIM / DMARC configuration mistakes — the failure modes we see most often in migration audits.
- ESP migrations without breaking sender reputation — the warm-up playbook, the gotchas, and how long it really takes.
- Affiliate transparency in the SaaS review space — how independent reviewers should disclose, and what readers should look for.
Brand assets
Everything in the ToolTrusted press kit is cleared for editorial reuse. Logo files (SVG + PNG), favicon set, social-share image, and headshots for Elena and Raj are bundled into a single zip you can download below. The zip includes a short README with the brand-name spelling rules, palette hex codes, and minimum logo sizes.
Press kit — ToolTrusted brand & bios
SVG + PNG logos, favicon set, OG image, and 512×512 author avatars. About 200 KB.
Brand-name and attribution rules
- Name is always written as ToolTrusted — one word, capital T-T. Avoid “Tool Trusted”, “tooltrusted”, and “Tool-Trusted”.
- Preferred byline attribution: “<Editor name>, <Editor role>, ToolTrusted” — e.g. “Elena Tarrant, Lead Editor at ToolTrusted”.
- For link attribution: a single inline link to the relevant ToolTrusted article (not the homepage) is enough; we don’t expect a nofollow.
- If quoting from a ToolTrusted article verbatim, please include the publication date the editor cited (the “Updated:” label, where present, gives the freshest verifiable date).
Tools we cover
ToolTrusted publishes reviews, head-to-head comparisons, best-of roundups, and migration playbooks across the email marketing tool category. Current coverage includes Brevo, GetResponse, MailerLite, Mailchimp, ConvertKit (Kit), Klaviyo, and ActiveCampaign — with deliverability guides cutting across all of them. The Reviews, Comparisons, Best Tools, and Guides archives are the complete index.
ToolTrusted press contact
For interview requests, source confirmation, data verification, or partnership enquiries: press@tooltrusted.com. For everything else (general feedback, product-correction tips, suggestions for a tool to review), please use the main contact page. The ToolTrusted press inbox is monitored on business days, and genuine media requests always take priority. We don’t do paid placements, sponsored guest posts, or paid link insertions on ToolTrusted — queries of that type will not get a reply.